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A holistic approach to identity + brand.

Because seeing the whole picture of you means you get to start asking different questions and getting really meaningful answers.

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Instead of asking, “What am I supposed to do?” or “What's the safest option?” you learn to start asking, “What do I actually WANT?” and then GET IT!

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Is there something you’ve been waiting to do..?

An idea you keep coming back to, year after year. A change you keep thinking about making. The version of your life you can almost picture, except there's always a reason you can't just make it your reality.

What if that thing is your next purpose?
And I say next, because your purpose can change...

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  • The stay-at-home mom becomes an empty-nester and doesn’t know what to do now that she has so much of her life to herself.

  • The dreamer decides it’s finally time to leave corporate behind and do something more soul-filling and free… but how?

  • The business owner who’s so scared of burnout and overwhelm that they stand still, knowing more is possible but scared that it’s going to be too much to take on…

I believe that purpose isn’t a thing you do, it’s a feeling you experience. That magical moment when who you are, what you're doing, and how you fit into the world all magically click into place.

The feeling of being right where you're supposed to be, doing something that feels meaningful and powerful and big.

Not busy… but BIG.
You’ve probably felt it, at least once. It’s an amazing feeling. Like everything makes sense and you know you’re on the right track.

 

But what happens when what used to feel SO CLEAR AND CONNECTED doesn’t feel as good anymore. You’re allowed to grow, your priorities can shift, and the things that used to feel like your purpose just don’t fit as well anymore. 

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​That doesn't mean you've lost your purpose… it means you have an opportunity to discover something new.

I'm Meg Joyce.

I help people make sense of who they're becoming, to see possibilities they couldn't see before, and create a way forward that feels aligned with their dreams.

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TESTIMONIAL

"I have never felt so F@#$ING SEEN."

Maura Navin

Mindful Marketing Coach & Personal Brand

So, what (or who) are you becoming?

I help people and their businesses to grow in two ways.

Which one feels like the right fit for you now?

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IDENTITY COACHING

For people whose lives are changing, whose old identities don't fit anymore, or who have lost that feeling of being connected to their purpose.

Your purpose isn't a one-time discovery. You get to find that connection again and again as you grow.

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BRAND CREATION

For businesses and personal brands that have outgrown the way they show up in the world.
 

We'll get to the heart of what you've built, discover what makes it meaningful, and bring that identity to life through strategy, messaging, and design.

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Get my emails!

Sign up for stories, ideas, and the occasional rabbit-hole-adventure about identity, life, business, and all the things we assume are because they have to be.

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Come with me on this adventure. Because who says you have to keep doing things the way you've always done them? Let’s find out what’s really possible.

I am:
A business owner
Not a business owner
Interested in becoming a business owner
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The Soapbox I Stand On: 
Your life is a masterpiece.

And on the surface that might seem heavy, but I promise it’s INCREDIBLY freeing - because your WHOLE life is the masterpiece. 
 

Not each decision. Not every project. Not even the various versions of your identity over a lifetime. None of those things are perfect and NONE of them are your masterpiece. 
 

Your WHOLE LIFE is.

And your life is still in the process of being made, so you might as well have some fun creating it!
 

I believe we're all here to keep learning, creating, changing, and becoming. To question the ‘rules’ that are just there to keep us small. To make things that matter, whether that’s a business, a big decision, or an impact on the world. Through identity coaching, speaking, and creative experiences, that's what I help people do.

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See what's possible. Find what matters. Make your next move toward joy.
Let's explore what's possible together.

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TESTIMONIAL

"Meg held space for me to completely unload everything happening in my business and life. Thanks to her gentle, insightful questions, I was finally able to articulate what I truly want."

Lisa Boate

Liberated Menopause & Personal Brand

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A Few Things My Clients 
Get from Me:

  • A new and hugely valuable perspective

  • More confidence in their decisions.

  • A deeper understanding of who they are.

  • More trust in themselves.

  • More excitement about the future.

  • Less second-guessing.

  • More momentum, because they finally see that their dreams aren’t just dreams. They’re can be an inevitability.

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What if what you’re going through isn’t an identity crisis, what if your identity is just… always in process?

And if that's true, it means you can change without feeling like you're losing yourself.

When identity isn't a box you have to stay inside, you can grow. You can outgrow old dreams, change direction, discover new interests, and become someone you couldn't have imagined being five years ago.

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Follow along on MY journey as I discover my own identity in process. Expect curiosity. Expect a few plot twists. Expect to look at something familiar and see it completely differently.

 

You never know exactly where curiosity will take you.

That's the fun part.

Join my email list to follow along:

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© 2026 by inKind Design Inc. ALL RIGHTS RESERVED

I believe in love, equity, and justice for all. Black lives matter, trans rights are human rights, no human is illegal, and mental health should never be stigmatized. I strive to use my privilege to create a more just, compassionate world and work with those who share that vision.

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